Knowledge Base
How GPTWeb Agents Work
Hi, Welcome back! Great question. at your organization, teams like yours can leverage GPTWeb Agents to power intelligent, AI-driven automation that goes far beyond traditional rule-based workflows. Here's a breakdown of how they work.
Agents vs. Traditional Automation
Unlike traditional "if-this-then-that" rules, GPTWeb Agents are AI-powered automations that understand context, make intelligent decisions, and execute complex multi-step workflows. They can even learn from outcomes over time.
How Agents Work
Agent Triggers
Agents fire based on a variety of flexible trigger types, allowing you to automate responses to nearly any visitor or account behavior.
Trigger Types
- Time-based: "After 30 seconds on page, offer assistance"
- Behavior-based: "If visitor views pricing page, offer a demo"
- Event-based: "When a visitor submits a form, trigger a follow-up"
- Score change: Fire when a visitor's AI score crosses a threshold
- Stage change: Fire when an account moves to a new stage
- DQL created: Trigger when a visitor becomes a Discussion Qualified Lead
Available Agent Actions
Once triggered, agents can execute a rich set of actions, individually or as multi-step sequences.
Agent Action Types
| Action | What It Does | Common Use Case |
|---|---|---|
| Send Email | Sends a transactional email to anyone | Alerts, notifications, follow-ups |
| Update CRM | Pushes data to your connected CRM | Lead enrichment, profile updates |
| Create CRM Task | Adds a task for a sales rep | Follow-up reminders |
| Create CRM Deal | Starts an opportunity in CRM | Pipeline automation |
| Update Visitor | Changes visitor data fields | Tagging, scoring adjustments |
| Add to Segment | Places visitor into a segment | List building, targeting |
| Trigger Campaign | Launches a campaign | Personalized engagement |
| Webhook | Calls an external API | Custom integrations |
| Delay | Waits before executing next action | Drip sequences |
| Condition | Branches based on data values | Decision logic, routing |
NLP-Powered Agent Creation
Agents at your organization can be created using natural language prompts. Simply describe what you want to happen, and GPTWeb's AI interprets your intent, automatically determining whether you need a point (single visitor) or batch (entire segment) operation. No coding required.
Multi-CRM Support
When you have both HubSpot and Salesforce connected, agents can target specific CRMs or use a default. You can even mix actions across CRMs in a single workflow, for example: "Create a task IN SALESFORCE for the account owner and add to the Hot Leads list IN HUBSPOT."
Testing Your Agents
Before going live, GPTWeb supports both dry run simulations (to preview recipients and skip delays) and live tests, so you can validate your workflows with confidence before they impact real visitors.
3+
Trigger Types
10+
Action Types
Multi-CRM
CRM Integrations
NLP-Powered
Agent Creation
GPTWeb is the future of engagement, websites, and marketing automation combined - built for the AI era, built for now.