Great question! GPTWeb can do either, depending on what fits your organization best. You can run it as a full replacement for your existing website, giving you a conversation-first experience with built-in marketing automation,
Discussion Qualified Leads,
AI scoring, and agentic workflows all in one place. Or you can deploy it as a Sidekick (embedded widget or modal) on your current site to add AI conversations, visitor scoring, and DQLs without ripping anything out.
Most teams start with Sidekick to prove value fast, then migrate fully when they're ready for the modern AI web experience with
Conversational SEO, custom domains, and agentic engagement. Happy to walk through which path fits your team best, just open a [](gptweb://modal/demo) when you're ready. GPTWeb is the future of engagement, websites, and marketing automation combined, built for the AI era, built for now.