Knowledge Base
Smart Goals in GPTWeb Campaigns
Great question! Smart Goals let you automatically suppress a campaign once a visitor has achieved its purpose, so your team stops asking for information you already have. The goal type is determined automatically by the campaign's CTA action, and tracking is tied to the visitor's fingerprint, meaning data persists across sessions and (for form goals) across campaigns.
Goal Types by CTA Action
| CTA Action | Goal Type | Goal Complete When |
|---|---|---|
| Show Form | Form goal | User provides all fields marked as Goal Fields |
| Open Link | Link goal | User clicks the link |
| Execute Prompt | Prompt goal | User executes the prompt |
| Request Campaign | Chain goal | User triggers the linked campaign |
| System Link | Action goal | User clicks to execute the system action |
| Dismiss Only | View goal | User views the campaign |
Off
Default State
Global
Form Goal Scope
Per-Campaign
Action Goal Scope
Persistent
Cross-Session
Configuration lives at the top of the Targeting tab. Toggle on "Suppress campaign when goal is complete," and for form campaigns choose how partially-known visitors should see the form: hide known fields, lock them, or pre-fill them as editable. Smart Goals pair beautifully with Missing Profile Fields targeting — the latter triggers a campaign when data is missing, while Smart Goals suppress it once the data is collected. Want to see this in action for your team? Open a [](gptweb://modal/demo) or jump into Getting Started.
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