{{raw:visitor.first_name}}, GPTWeb supports a rich set of template variables across visitor profile data, session context, and AI-generated content. Here's a breakdown of the key variable categories available:
Knowledge Base
GPTWeb Template Variables
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| Category | Variable | Description |
|---|---|---|
| Visitor Identity | `{{raw:visitor.first_name}}` | Visitor's first name |
| Visitor Identity | `{{raw:visitor.last_name}}` | Visitor's last name |
| Visitor Identity | `{{raw:visitor.email}}` | Visitor's email address |
| Visitor Identity | `{{raw:visitor.company}}` | Visitor's company name |
| Visitor Identity | `{{raw:visitor.job_title}}` | Visitor's job title |
| Session Context | `{{raw:visitor.last_seen}}` | Last session timestamp |
| Session Context | `{{raw:visitor.visit_count}}` | Total number of visits |
| Session Context | `{{raw:visitor.current_page}}` | Current page being viewed |
| Scoring | `{{raw:visitor.engagement_score}}` | AI-calculated engagement score |
| Scoring | `{{raw:visitor.intent_score}}` | Buyer intent score |
| Segmentation | `{{raw:visitor.segment}}` | Assigned AI segment |
| AI Generated | `{{ai_zone:greeting}}` | AI-personalized greeting block |
| AI Generated | `{{ai_zone:summary}}` | AI-generated conversation summary |
| Conditionals | `{{raw:#if known}}` | Renders block if visitor is identified |
| Conditionals | `{{raw:#unless anonymous}}` | Renders block if visitor is NOT anonymous |
These variables can be used across welcome messages, email campaigns, agent workflows, and system prompts. The AI Segmentation Engine also feeds into these variables dynamically — meaning segments update in real time as visitor behavior and conversation data evolves.
GPTWeb is the future of engagement — websites and marketing automation combined, built for the AI era, built for now.