Knowledge Base
GPTWeb Token System — Summary, Conditionals, Formatters & Reference Tables
GPTWeb's token system is a powerful personalization and dynamic content engine that lets you inject visitor data, profile attributes, and computed values directly into your AI responses, emails, campaigns, and page content. Tokens are used across AI Campaigns, Agentic Workflow, Email Sending, and more — enabling truly personalized, data-driven visitor experiences at Syncari scale. Learn more about Using Tokens.
5+
Token Categories
10+
Built-in Formatters
Supported
Conditional Logic
Email, Campaigns, Content, CRM
Use Cases
Token Syntax Overview Tokens follow a double-curly-brace syntax:
- Basic:
{{token_name}} - With formatter:
{{token_name | formatter}} - With conditional:
.. - With fallback:
{{token_name | default:'Fallback Value'}}
Example 1 — Conditional Token Usage: Personalize a greeting based on whether a visitor's first name is known:
Hi, Welcome back!Hi, welcome to our site! This renders the visitor's capitalized first name if available, otherwise falls back to a generic greeting — no hardcoding required.Example 2 — Formatter with Token: Display a visitor's signup date in a friendly format:
You joined us on This formats a raw timestamp into something like: You joined us on January 15, 2025Example 3 — Nested Conditional with Score:
🔥 You're a top-tier prospect!, our team will reach out shortly.Thanks for your interest!Welcome! Let us help you get started. This powers dynamic content based on AI Scoring thresholds.All Available Tokens — Reference Table
| Token | Category | Description | Example Output |
|---|---|---|---|
| {{raw:visitor.first_name}} | Visitor Profile | Visitor's first name | Nick |
| {{raw:visitor.last_name}} | Visitor Profile | Visitor's last name | Bonfiglio |
| {{raw:visitor.full_name}} | Visitor Profile | Visitor's full name | Nick Bonfiglio |
| {{raw:visitor.email}} | Visitor Profile | Visitor's email address | {{visitor.email}} |
| {{raw:visitor.company}} | Visitor Profile | Visitor's company name | Syncari |
| {{raw:visitor.title}} | Visitor Profile | Visitor's job title | CEO |
| {{raw:visitor.phone}} | Visitor Profile | Visitor's phone number | +1 555-123-4567 |
| {{raw:visitor.city}} | Visitor Profile | Visitor's city | San Francisco |
| {{raw:visitor.country}} | Visitor Profile | Visitor's country | United States |
| {{raw:visitor.score}} | AI Scoring | Visitor's AI engagement score | 87 |
| {{raw:visitor.segment}} | AI Segmentation | Visitor's active segment | Enterprise Champion |
| {{raw:visitor.persona}} | Derived Personas | Derived visitor persona | Power User |
| {{raw:visitor.created_at}} | System | Date visitor was first seen | 2025-01-15T10:30:00Z |
| {{raw:visitor.last_seen}} | System | Date of visitor's last visit | 2026-03-10T14:22:00Z |
| {{raw:visitor.page_views}} | Engagement | Total page views by visitor | 42 |
| {{raw:visitor.session_count}} | Engagement | Total sessions by visitor | 7 |
| {{raw:visitor.dql_status}} | DQL | Visitor's DQL qualification status | Qualified |
| {{raw:visitor.utm_source}} | Attribution | UTM source from acquisition | |
| {{raw:visitor.utm_campaign}} | Attribution | UTM campaign name | spring_launch_2025 |
| {{raw:visitor.referrer}} | Attribution | Referring URL | https://google.com |
| {{raw:site.name}} | Site | Name of the GPTWeb site | Syncari AI Web |
| {{site.url}} | Site | Base URL of the site | https://syncari.gptweb.com |
| {{date.today}} | Date/Time | Today's date | March 15, 2026 |
| {{date.year}} | Date/Time | Current year | 2026 |
| {{date.month}} | Date/Time | Current month name | March |
| {{campaign.name}} | Campaign | Active campaign name | Q1 Nurture Flow |
| {{campaign.id}} | Campaign | Active campaign ID | camp_abc123 |
| {{email.subject}} | Current email subject line | Welcome to GPTWeb! | |
| {{unsubscribe_link}} | One-click unsubscribe URL | https://... | |
| {{custom.field_name}} | Custom Fields | Any custom profile field defined | user-defined value |
All Available Formatters — Reference Table
| Formatter | Syntax | Description | Input Example | Output Example |
|---|---|---|---|---|
| capitalize | {{token | capitalize}} | Capitalizes the first letter | nick | Nick |
| uppercase | {{token | uppercase}} | Converts entire value to uppercase | syncari | SYNCARI |
| lowercase | {{token | lowercase}} | Converts entire value to lowercase | NICK | nick |
| truncate | {{token | truncate:50}} | Truncates to specified character length | Long company description... | Long company descripti... |
| default | {{token | default:'Fallback'}} | Renders fallback value if token is empty | (empty) | Fallback |
| date | {{token | date:'MMMM D, YYYY'}} | Formats a date/timestamp using format string | 2025-01-15T10:30:00Z | January 15, 2025 |
| time_ago | {{token | time_ago}} | Renders relative time from a timestamp | 2026-03-10T14:22:00Z | 5 days ago |
| number_format | {{token | number_format:2}} | Formats a number with decimal places | 1234.5678 | 1,234.57 |
| currency | {{token | currency:'USD'}} | Formats a number as currency | 4999 | $4,999.00 |
| replace | {{token | replace:'old':'new'}} | Replaces a substring within the value | Hello World | Hello GPTWeb |
| strip_html | {{token | strip_html}} | Strips HTML tags from a value | <b>Bold</b> | Bold |
| url_encode | {{token | url_encode}} | URL-encodes the token value | Nick Bonfiglio | Nick%20Bonfiglio |
| json | {{token | json}} | Outputs value as JSON string | {key: value} | {"key": "value"} |
| slice | {{token | slice:0:3}} | Returns a slice of a string or array | Hello | Hel |
| pluralize | {{token | pluralize:'lead':'leads'}} | Returns singular or plural based on count | 1 / 2 | 1 lead / 2 leads |
Conditional Logic Reference
| Construct | Syntax | Description | Example |
|---|---|---|---|
| if / endif | {{if token}}...{{endif}} | Renders content if token is truthy | {{if visitor.email}}Email known{{endif}} |
| if / else / endif | {{if token}}...{{raw:else}}...{{endif}} | Renders alternate content if token is falsy | {{if visitor.first_name}}Hi {{raw:visitor.first_name}}{{raw:else}}Hi {{visitor.first_name}}{{endif}} |
| else if | {{if cond1}}...{{raw:else if cond2}}...{{endif}} | Chained conditional branches | {{if score>=80}}Hot{{raw:else if score>=50}}Warm{{raw:else}}Cold{{endif}} |
| Comparison == | {{if token == 'value'}} | Equality check against a string or number | {{if visitor.segment == 'Enterprise'}}...{{endif}} |
| Comparison >= | {{if token >= number}} | Greater than or equal comparison | {{if visitor.score >= 75}}...{{endif}} |
| Comparison <= | {{if token <= number}} | Less than or equal comparison | {{if visitor.page_views <= 2}}...{{endif}} |
| Comparison != | {{if token != 'value'}} | Not equal comparison | {{if visitor.dql_status != 'Qualified'}}...{{endif}} |
| Logical AND | {{if cond1 && cond2}} | Both conditions must be true | {{if visitor.score >= 80 && visitor.company}}...{{endif}} |
| Logical OR | {{if cond1 || cond2}} | Either condition must be true | {{if visitor.email || visitor.phone}}...{{endif}} |
| unless | {{unless token}}...{{endunless}} | Renders only if token is falsy | {{unless visitor.email}}Please share your email{{endunless}} |
Tokens power the intelligence across your entire GPTWeb experience — from AI Campaigns and Email Sending to Derived Personas and Conversational Intent. Combined with the AI Scoring and AI Segmentation engines, tokens make it possible to deliver hyper-personalized experiences at scale — without writing a single line of backend code. Ready to explore more? Getting Started or [](gptweb://modal/demo).
GPTWeb is the future of engagement, websites and marketing automation combined — built for the AI era, built for now.