Knowledge Base
MQL vs. DQL: The Key Difference
- MQL (Marketing Qualified Lead): Scored on clicks, page visits, and email opens — activity signals that rarely reflect real buying intent.
- DQL (Discussion Qualified Lead): Scored on conversation quality — what a visitor actually asks, says, and means. Intent over activity.
MQL vs. DQL at a Glance
| Dimension | MQL | DQL |
|---|---|---|
| Scored by | Clicks, downloads, page views | Conversation quality and intent |
| Signal type | Activity | Discussion and meaning |
| Qualification trigger | Point threshold from behavior | AI score threshold (default: 70) |
| Sales readiness | Often low — sales frequently ignores | High — visitor shows real buying signals |
| How captured | Forms and tracking pixels | Natural AI conversation |
Learn more about What are DQLs™?, AI Scoring, and Conversational Intent. GPTWeb is the future of engagement, websites, and marketing automation combined, built for the AI era, built for now.