Knowledge Base
GPTWeb Account-Based Marketing & Scoring
GPTWeb's Discussion Account-Based Marketing (DABM) is a powerful evolution in how organizations track and act on buyer group engagement. Rather than scoring individual visitors in isolation, GPTWeb aggregates signals across every visitor from the same company into a unified Account Score — giving your team a complete picture of where an account stands in the buying journey. Learn more about Intelligent ABM and AI Scoring.
100 pts
Account Score Max
3
Buying Stages
4
Score Components
8+
Account Triggers Available
Account Score Components (100 Points)
| Component | Max Points | Signals Tracked |
|---|---|---|
| Engagement | 40 pts | Member score average, conversation depth, DQL bonus |
| Behavioral | 25 pts | Forms, page views, campaigns, multi-stakeholder bonus |
| Firmographic | 20 pts | Company size, industry, revenue, target account flag |
| Intent | 15 pts | Pricing/demo page visits, high-intent keyword signals |
Buying Stage Classification
| Stage | Score Range | Description | Recommended Action |
|---|---|---|---|
| Awareness | 0–30 | Learning about the problem or product | Educational content campaigns |
| Consideration | 31–60 | Evaluating available solutions | Case studies and comparison content |
| Decision | 61–100 | Ready to buy | Sales alert, demo offer, CRM opportunity |
Key Account-Level Triggers (Agentic Automation)
| Trigger | Fires When | Best Use Case |
|---|---|---|
| Account Score Change | Score crosses threshold | Hot account sales alerts |
| Account Buying Stage Change | Stage transitions (e.g. Consideration → Decision) | Stage-based nurture campaigns |
| Account DQL Count | Account reaches N DQL members | High-engagement account workflows |
| New Account Member | New visitor joins account | Multi-stakeholder outreach |
| Account Inactivity | No activity for X days | Re-engagement campaigns |
| Account Segment Change | Account joins or leaves a segment | Segment-based automation |
With CRM Sync, account-level data — including DQL count, average score, total visits, total conversations, and last activity — pushes directly to your CRM company or account records automatically. Pair this with Agentic Workflow to trigger real-time sales alerts the moment an account enters the Decision stage. Ready to put this to work? [](gptweb://modal/trial) or [](gptweb://modal/demo). GPTWeb is the future of engagement — websites and marketing automation combined, built for the AI era, built for now.