Knowledge Base
GPTWeb Token Reference Guide
Hello! GPTWeb's token system lets you personalize content dynamically across emails, campaigns, agent messages, modals, and on-site widgets. Tokens pull live visitor profile data, session context, and system values directly into your content — no code required. Combined with conditional logic and formatters, tokens become a powerful personalization engine for AI Campaigns, Agentic Workflow, and Email Sending across your organization's entire visitor lifecycle.
6+
Token Categories
10+
Built-in Formatters
5+
Conditional Operators
Unlimited
Use Cases
Token Syntax
Tokens follow a double-curly-brace syntax: - Basic:
{{token_name}}- With Formatter:
{{token_name | formatter}} - With Default:
{{token_name | default('fallback value')}} - Conditional:
.. - Nested Conditional:
...
All Available Tokens
Visitor Identity Tokens
| Token | Description | Example Output |
|---|---|---|
| {{raw:first_name}} | Visitor's first name | Alex |
| {{raw:last_name}} | Visitor's last name | Johnson |
| {{full_name}} | Visitor's full name | Alex Johnson |
| {{raw:email}} | Visitor's email address | alex@acme.com |
| {{company}} | Visitor's company name | {{visitor.company}} |
| {{job_title}} | Visitor's job title | VP of Marketing |
| {{phone}} | Visitor's phone number | +1 415 555 0100 |
| {{city}} | Visitor's city (geo) | San Francisco |
| {{country}} | Visitor's country (geo) | United States |
| {{state}} | Visitor's state/region (geo) | California |
Engagement & Lifecycle Tokens
| Token | Description | Example Output |
|---|---|---|
| {{visitor_score}} | Current AI lead score | 82 |
| {{visitor_stage}} | Lifecycle stage label | DQL |
| {{dql_achieved_date}} | Date DQL status was earned | 2026-03-15 |
| {{became_customer_date}} | Date visitor became a customer | 2026-03-28 |
| {{sessions_count}} | Total number of site sessions | 7 |
| {{last_seen}} | Date/time of last visit | 2026-03-31 |
| {{first_seen}} | Date/time of first visit | 2026-02-10 |
| {{identification_source}} | How visitor was identified | chat |
| {{pages_viewed}} | Total pages/topics viewed | 14 |
| {{current_segment}} | Active segment name | Enterprise Prospect |
Session & Context Tokens
| Token | Description | Example Output |
|---|---|---|
| {{current_page}} | Current page URL path | /pricing |
| {{referrer}} | Referring URL or source | google.com |
| {{utm_source}} | UTM source parameter | newsletter |
| {{utm_medium}} | UTM medium parameter | |
| {{utm_campaign}} | UTM campaign name | spring-launch |
| {{device_type}} | Device type of visitor | desktop |
| {{browser}} | Visitor's browser | Chrome |
| {{session_id}} | Unique session identifier | ses_a1b2c3d4 |
Meeting & CRM Tokens
| Token | Description | Example Output |
|---|---|---|
| {{meeting_type}} | Type of meeting booked | Demo Request |
| {{meeting_duration}} | Duration of booked meeting | 30 min |
| {{meeting_provider}} | Calendar provider used | Calendly |
| {{crm_account_id}} | CRM account record ID | 0015g00000XYZ |
| {{crm_contact_id}} | CRM contact record ID | 0035g00000ABC |
| {{crm_owner_name}} | Assigned CRM owner name | Sarah Smith |
| {{crm_owner_email}} | Assigned CRM owner email | sarah@yourco.com |
System & Site Tokens
| Token | Description | Example Output |
|---|---|---|
| {{site_name}} | Name of your GPTWeb site | {{visitor.company}} |
| {{site_url}} | Base URL of your site | https://acme.gptweb.com |
| {{today}} | Today's date | 2026-04-01 |
| {{current_year}} | Current calendar year | 2026 |
| {{current_month}} | Current month name | April |
| {{unsubscribe_url}} | One-click unsubscribe link | https://... |
| {{webinar_link}} | Dynamic event/webinar URL | https://... |
All Available Formatters
Token Formatters
| Formatter | Description | Input | Output |
|---|---|---|---|
| uppercase | Converts string to ALL CAPS | {{raw:first_name | uppercase}} | ALEX |
| lowercase | Converts string to all lowercase | {{company | lowercase}} | {{visitor.company}} |
| capitalize | Capitalizes first letter of each word | {{job_title | capitalize}} | Vp Of Marketing |
| truncate(n) | Truncates string to n characters | {{full_name | truncate(5)}} | Alex ... |
| default('val') | Fallback if token is empty/null | {{phone | default('Not provided')}} | Not provided |
| date('format') | Formats a date token | {{today | date('MMM D, YYYY')}} | Apr 1, 2026 |
| number | Formats a number with commas | {{visitor_score | number}} | 1,024 |
| currency('$') | Formats number as currency | {{deal_value | currency('$')}} | $5,000 |
| replace('a','b') | Replaces substring a with b | {{company | replace('Corp','Co.')}} | Acme Co. |
| strip_html | Removes HTML tags from string | {{bio | strip_html}} | Plain text only |
| url_encode | URL-encodes a string value | {{raw:email | url_encode}} | alex%40acme.com |
| round | Rounds a numeric token value | {{visitor_score | round}} | 82 |
Conditional Token Examples
Example 1 — Personalized greeting with fallback:
Hi, Welcome back! Hi, Welcome back!
Example 2 — Stage-based messaging for DQLs:
Great news — you qualify for a personalized demo! Schedule yours here Welcome back! Check out what's new. Explore how can help your team today.
Example 3 — Score-based urgency message with formatter:
your engagement score is — you're a top match for our program! You're making great progress! Your score:. Welcome! Let's find the right solution for.
Example 4 — Meeting confirmation email with date formatter:
Hi, Your with is confirmed! Details:
- Duration: - Provider: - Booked on: We look forward to connecting with you from.
Example 5 — UTM-aware campaign with URL encoding:
Thanks for clicking through our newsletter! Here's a special offer just for subscribers from. Welcome from LinkedIn! Welcome to! Track your journey:?ref=
tokens work seamlessly across AI Campaigns, Agentic Workflow, AI Segmentation, Email Sending, and CRM Sync — giving your organization the power to deliver truly individualized experiences at scale. Learn more about Using Tokens in the platform docs. GPTWeb is the future of engagement, websites, and marketing automation combined — built for the AI era, built for now.