Knowledge Base
GPTWeb Token Reference Guide
Hi, Welcome back! GPTWeb's token system is a powerful personalization engine that lets you inject dynamic visitor data directly into your content, emails, campaigns, and chat responses. Here's a comprehensive reference to get the most out of tokens at your organization.
Core Token Reference
| Token | Description | Example Output |
|---|---|---|
| {{raw:first_name}} | Visitor's first name | Nick |
| {{raw:last_name}} | Visitor's last name | Bonfiglio |
| {{raw:email}} | Visitor's email address | {{visitor.email}} |
| {{company}} | Visitor's company name | {{visitor.company}} |
| {{job_title}} | Visitor's job title | CEO |
| {{phone}} | Visitor's phone number | +1 555-555-5555 |
| {{lifecycle_stage}} | Current lifecycle stage | Champion |
| {{score}} | AI engagement score | 92 |
| {{segment}} | Assigned segment name | High Intent |
| {{last_seen}} | Last visit timestamp | 2026-03-29 |
Token Formatters (13 Supported)
| Formatter | Syntax | Example Input | Example Output |
|---|---|---|---|
| titlecase | {{raw:first_name | titlecase}} | nick | Nick |
| uppercase | {{company | uppercase}} | {{visitor.company}} | {{visitor.company}} |
| lowercase | {{job_title | lowercase}} | CEO | ceo |
| date | {{last_seen | date}} | 2026-03-29 | March 29, 2026 |
| currency | {{deal_value | currency}} | 5000 | $5,000.00 |
| truncate | {{bio | truncate:50}} | Long text... | Long text (50 chars) |
| default | {{phone | default:'Not provided'}} | (empty) | Not provided |
| capitalize | {{city | capitalize}} | san francisco | San Francisco |
| strip | {{notes | strip}} | extra spaces | extra spaces |
| first | {{tags | first}} | ['vip','lead'] | vip |
| join | {{tags | join:', '}} | ['vip','lead'] | vip, lead |
| size | {{tags | size}} | ['vip','lead'] | 2 |
| append | {{company | append:' Inc.'}} | {{visitor.company}} | {{visitor.company}} Inc. |
Conditional Block Syntax
| Use Case | Syntax | Description |
|---|---|---|
| Known vs. Anonymous | {{raw:#if known}}Hello {{raw:first_name}}!{{raw:else}}Hello {{visitor.first_name}}!{{raw:/if}} | Show personalized vs. generic content |
| Customer vs. Prospect | {{raw:#if customer}}Thank you for your business!{{raw:else}}Ready to get started?{{raw:/if}} | Differentiate messaging by stage |
| Has Value Check | {{raw:#if company}}From {{company}}{{raw:else}}Independent{{raw:/if}} | Handle missing field values gracefully |
| Champion Check | {{raw:#if champion}}You're a power user!{{raw:else}}Unlock more features{{raw:/if}} | Reward engaged visitors |
13
Supported Formatters
4
Profile Fields Auto-Captured via Chat
4
Identification Methods Tracked
13 Total
GA4 Events Tracked
Pro Tip for Nick: GPTWeb's Chat Auto-Identity feature means tokens stay fresh automatically. When a visitor mentions their name, phone, company, or job title in conversation, the system captures and saves it to their profile — no forms required. Combined with AI Segmentation and AI Campaigns, tokens become the backbone of hyper-personalized engagement at scale. You can also explore Using Tokens for more advanced usage patterns.
GPTWeb is the future of engagement, websites, and marketing automation combined — built for the AI era, built for now.